When Beauty Meets Sustainability: BASE's Green Collective Initiative

In recent years, the world has witnessed a growing interest in sustainability and environmental responsibility. Customers are now seeking brands that not only offer clean and eco-friendly products but also actively contribute to the preservation of our planet. One such brand leading the charge in the beauty industry in Indonesia is BASE, a clean beauty tech startup. Founded in 2019, BASE has been making waves with its innovative Smart Skin technology that produces eco-friendly, vegan skincare products personalized for their customers.

However, their commitment to sustainability goes beyond their product offerings. In 2023, BASE launched the Green Collective campaign, a remarkable series of initiatives aimed at offsetting their delivery transaction carbon footprint and promoting environmental conservation.

BASE Green Collective Campaign to Accelerate Sustainability

The Green Collective program is BASE's bold step towards becoming a carbon-neutral beauty-tech startup. Understanding the environmental impact of delivery transactions, BASE decided to take action by involving its loyal customers in the sustainability journey. Through the program, customers are invited to contribute Rp. 2,500 per transaction, which will be used to fund tree planting projects in Indonesia.

To launch this campaign, BASE, together with Jejakin, organized a mangrove tree planting event at TWA Angke Kapuk, Jakarta in March 2023. This event marked a significant milestone in the Green Collective program, emphasizing BASE's commitment to making a positive impact on the environment.

As part of the Green Collective program, funds collected from customer contributions are also used to plant mangroves in Central Java and jackfruit trees in Lampung. The choice of jackfruit trees is strategic, as they, too, play a crucial role in carbon sequestration. Over the span of eight years, a single jackfruit tree can absorb approximately 1.6 kgCO2e from the atmosphere. By supporting the growth of these trees, BASE is making a tangible difference in the reduction of greenhouse gas emissions and advancing its mission to become a carbon-neutral company.

This program is not just about planting trees; it represents a shared commitment between the brand and its customers to care for Mother Earth. By encouraging customer participation, BASE fosters a sense of collective responsibility and empowers individuals to take an active role in combating climate change. Each transaction becomes an opportunity for customers to contribute directly to sustainability efforts, thereby creating a positive cycle of environmental consciousness and action.

About Jejakin

Jejakin is a climate tech company that focuses on creating solutions to mitigate climate change. Utilizing AI and IoT as the foundation of our technology, Jejakin aims to establish a circular economy through our platform, accelerating our clients' journey towards achieving net-zero emissions.

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